Carbery Dairy
Carbery Dairy
Carbery Dairy
Campaign
Client
Carbery
Creative
Brand Identity
Carbery Dairy Brand Identity: A Fresh Palette for a Trusted Name
Carbery Dairy, the dairy-focused arm of the broader Carbery Group, required a distinctive brand identity that would reflect its heritage, expertise, and commitment to quality. By developing a clear visual identity and introducing a new colour palette, Carbery Dairy now stands out as a dynamic and innovative leader in the dairy industry.
Central to this identity is the unveiling of “The Professional Range,” a sub-brand conceived to serve the specialised needs of chefs, foodservice professionals, and culinary enthusiasts. To emphasise its versatility and flavour-forward appeal, each product within The Professional Range is grouped and named according to food-inspired themes. This approach not only distinguishes the various offerings but also communicates the range’s focus on premium taste, practicality, and consistency.
The brand’s fresh colour palette strikes a balance between Carbery’s established reputation and the contemporary expectations of today’s market. Subtle, earthy tones underscore Carbery Dairy’s commitment to natural, high-quality processes, while more vibrant accents introduce a sense of energy and excitement—perfectly suited to the innovative spirit behind The Professional Range.
The result is a brand identity that remains true to Carbery’s longstanding reputation for excellence, all while creating a modern, cohesive presence in an ever-evolving dairy landscape.