Ella Carr Brand Identity: Beyond Beauty

Ella Carr, Ireland’s number one make-up artist, is celebrated not only for her remarkable skill but also for championing body positivity among women. Her “Beyond Beauty” brand position underscores a belief that true beauty transcends the superficial, encompassing confidence, individuality, and self-love.

Central to Ella’s identity is a logo that plays with varying widths of a custom typeface—an intentional design choice reflecting the diverse shapes, sizes, and identities of the women she represents. This visual approach seamlessly conveys the idea that beauty is not about fitting a single standard but embracing the unique attributes that make each person stand out.

The palette and overall look remain elegant yet approachable, reflecting Ella’s status as a world-class make-up artist who remains down-to-earth and authentic. Thoughtful touches, such as subtle shading and clean lines, evoke both modern sophistication and a welcoming warmth.

By weaving inclusivity and empowerment into her brand’s visual language, Ella Carr not only redefines the aesthetics of the make-up industry but also sparks meaningful conversations around body positivity. In doing so, she continues to inspire women everywhere to go far beyond beauty.