Glanbia Brand Identity: What We’re Made Of

Crafted in collaboration with agency Siegel & Gale, the Glanbia brand identity tells a compelling story of purpose-driven better nutrition. Rooted in the belief that better living begins with better nutrition, the brand reflects a commitment to nourishing millions worldwide through innovative consumer brands and high-quality ingredients.

The identity embodies Glanbia’s mission to enable people to perform, recover, and thrive at any age. Every choice—what the company produces, how it innovates, and how it operates—aligns with a respect for people and the planet. Guided by ceaseless curiosity and science-led insight, Glanbia continually pushes the boundaries of better nutrition, delivering real benefits while pioneering sustainable practices. This commitment is encapsulated in the phrase: “What we’re made of makes more possible. What we’re made of is better nutrition.”

To strengthen this vision, I developed a monolithic brand architecture and brand position for Glanbia Nutritionals, ensuring clarity and cohesion across all sub-brands and consumer touchpoints. Most recently, I spearheaded the development of the company’s new graduate programme, which has garnered widespread praise for its modern, inclusive appeal.

By unifying Glanbia’s positioning around the power of better nutrition, this brand identity resonates with audiences worldwide—demonstrating that what Glanbia is made of truly makes a difference.