IRFU x7's Brand Identity: Empowering Future Generations of Irish Women’s Rugby

The IRFU x7’s brand identity was conceived to champion the growth and development of female rugby in Ireland, guiding players on a journey from youth participation through to senior competition. Drawing on the exhilarating pace and skill of Sevens rugby, this identity speaks to the boundless potential of young athletes, inspiring them to push boundaries and strive for excellence.

With a focus on empowerment and inclusivity, the identity incorporates bold typography and energising design elements that capture the spirit of Sevens—fast, dynamic, and fiercely competitive. The iconic green of Irish rugby remains a unifying thread, symbolising national pride while creating a visual connection to the wider IRFU family.

Every aspect of the brand, from team kits to promotional campaigns, emphasises the importance of confidence, camaraderie, and progression. Whether on local pitches or national stages, players are encouraged to embrace their unique strengths and celebrate the collective power of women’s rugby.

By prioritising accessibility and opportunity at every level, the IRFU x7’s initiative ensures that aspiring athletes can transition seamlessly from youth teams to senior squads. In doing so, this identity not only represents the future of Irish women’s rugby, but also illuminates a path for all who dare to dream big.