O’Donnells Crisps Brand Campaign: Ed O’Donnell’s Quest for Perfection

In a series of award-winning TV commercials, Ed O’Donnell takes centre stage as the dedicated hero behind O’Donnells Crisps. Showcasing the brand’s commitment to exceptional quality, each advert captures Ed’s humorous, borderline obsessive quest to craft the perfect crisp—no matter the lengths he has to go.

From rummaging through potato piles until the crack of dawn to testing the ideal scent of onion, Ed’s escapades embody the heart of the O’Donnells brand. His light-hearted determination and charm reinforce the idea that every packet is produced with genuine care, passion, and an attention to detail rarely seen in modern snack-making.

The commercials’ warm, tongue-in-cheek tone resonates across audiences, striking the perfect balance between playful storytelling and authentic brand messaging. This winning combination ultimately led to significant recognition, as the campaign earned two awards—a testament to its creativity and impact. Beyond boosting sales and brand awareness, the adverts reinforced O’Donnells Crisps’ reputation as an innovator in the crowded snack sector.

By shining a spotlight on Ed O’Donnell’s single-minded pursuit of crisp perfection, the campaign not only delighted viewers but also positioned O’Donnells Crisps as a brand that genuinely cares about delivering ‘Taste above of else’, every single time.