Unilever Brand Identity: Loop the Loop

Loop the Loop, an iconic Unilever ice lolly brand, needed a silent yet impactful refresh—one that would celebrate its long-standing heritage while appealing to a modern audience. The objective was clear: refine the visual identity without compromising the nostalgia that has made Loop the Loop a firm favourite for generations.

Subtle enhancements were made to the core colours, logos, and packaging, striking the perfect balance between familiarity and freshness. Typography was carefully updated for clarity and a clean, contemporary feel. Crucially, the refresh was executed so seamlessly that loyal fans did not even realise any significant change had been made—a sure sign of its success.

A key innovation lay in the Cinema 4D product visualisations. These cutting-edge 3D renders showcased the lolly’s iconic shape and playful textures, injecting fresh energy into marketing materials across social media, digital advertising, and point-of-sale displays.

By retaining the essence of Loop the Loop’s trusted appeal while subtly introducing a modern edge, the brand managed to stay current without disrupting the emotional connection consumers have cherished for years. The result is an updated identity that reaffirms Loop the Loop’s place in the hearts of ice lolly lovers everywhere.